Australia and New Zealand’s longest-serving educational resource supplier, Modern Teaching Aids, has adopted a new brand promise – to go the extra mile to support educators and parents in unlocking children’s potential.
Communicating this new brand promise with the launch of their Extra Mile campaign – which utilises TV, online video, digital display, print and social media, MTA have highlighted the close collaboration between themselves, parents, educators and administrators as they all go the Extra Mile to inspire children to fulfil their potential.
Both the campaign and ongoing communication will continue to acknowledge the efforts of all involved in the education of children, while demonstrating MTA’s unique points of difference, including 220-local staff, in-house customer service team and the largest educational resource field force – who visit schools and early childhood centres across Australia and New Zealand every day.
“At MTA, we appreciate the extraordinary lengths teachers and parents go to. Going the Extra Mile, for us, is a recommitment of the values and promises that set us apart from our competitors, not only as the curator and creator of the widest range of the world’s best educational resources in Australia and New Zealand, but as true partners of educators and parents,” said Peter Boyd, CEO at MTA.
As part of the recent campaign, MTA created three 30 and 15 second television commercials and online videos depicting a young child’s passion for an area of learning, while demonstrating how MTA helps educators go the extra mile to help fulfil their dreams.
You can view the TVC’s here:
- Arts & Crafts: https://www.youtube.com/watch?v=Hw6SJWhfCv0
- Reading & Writing: https://www.youtube.com/watch?v=sh78Vqf264U
- Robotics: https://www.youtube.com/watch?v=P4JM3XcXv6o